{"title":"Flash Sale Bonuses","description":"","products":[{"product_id":"50-opening-lines-to-capture-your-donors-attention","title":"50 Opening Lines to Capture Your Donor's Attention","description":"\u003cp data-key=\"17\"\u003e\u003cspan data-key=\"18\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"18:0\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eYour donor decides in seconds whether to keep reading. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"19\"\u003e\u003cspan data-key=\"20\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"20:0\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eThese 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches to help you grab attention from the start. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eInside this downloadable swipe file:\u003c\/h2\u003e\n\u003cul class=\"unordered_list\"\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003e5 strategic types of opening lines \u003c\/strong\u003e— tried and tested across hundreds of fundraising appeals, emails, and social posts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003e10 examples of opening lines for each type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eThat's 50 opening lines total \u003c\/strong\u003e- ready to copy and customize\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eWhere to use these sentences \u003c\/strong\u003e— appeal emails and letters, social posts, thank you notes, video scripts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eWhy each type works \u003c\/strong\u003e— so you understand the strategy, not just the words\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWho is this for?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eExecutive Directors:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFundraisers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunications Leads:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou see how much content gets ignored. You want your message to be the one people read and act on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsultants and Copywriters:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou're writing for multiple clients. You need fresh ideas on demand.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour next fundraising appeal\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eneeds\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003ean opening line that grabs donor attention, so you can bring in MORE donations now.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"KindWordFundraising","offers":[{"title":"Default Title","offer_id":52036174446886,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/50OpeningLineSwipeFile-AdImage.png?v=1770075026"},{"product_id":"appeal-letter-checklist-annotated-example","title":"Appeal Letter Checklist + Annotated Example","description":"\u003cp\u003e\u003cstrong\u003eRaise more funds with this proven appeal letter framework, which includes a step-by-step checklist and marked-up sample letter.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 20-point appeal letter writing checklist\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— every element your letter needs to move donors to give, from your headline to your P.S. Check off each one as you write.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA fully annotated sample appeal letter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— not just a template, but a real marked-up example showing you exactly why each section works and where each checklist item fits. You'll see the strategy behind every part.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"116\" width=\"116\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/Maddie_photo_1.png?v=1770066902\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003cspan data-key=\"809\"\u003e\u003cspan data-offset-key=\"809:0\" data-slate-leaf=\"true\"\u003e\u003cspan data-slate-content=\"true\" spellcheck=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"806\"\u003e\u003cspan data-key=\"807\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"807:0\"\u003e\u003cstrong data-slate-mark=\"true\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eI'm Madeleine Nance, your (human) fundraising writer \u0026amp; messaging strategist.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eIt took me YEARS and hundreds of fundraising campaigns to hone in on the formula that works best for appeal letters. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eBut you don't need to spend years learning...\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cspan data-slate-fragment=\"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\"\u003eThis two-part resource gives you specific techniques to write donor appeal letters that connect emotionally and drive donations!\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\" data-slate-fragment=\"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\"\u003e \u003c\/p\u003e\n\u003cp data-key=\"808\"\u003e \u003c\/p\u003e","brand":"KindWordFundraising","offers":[{"title":"Default Title","offer_id":52090728775974,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/AppealLetterChecklist_ExampleIMAGE_1.png?v=1771016698"}],"url":"https:\/\/kindwordfundraising.myshopify.com\/collections\/flash-sale-bonuses.oembed","provider":"KindWordFundraising","version":"1.0","type":"link"}