{"title":"Guides and Checklists","description":"\u003cp\u003eStep-by-step guides that walk you through every step of an appeal. Each one hands you the structure, the examples, and the exact words you need to write with confidence and raise more funds for your organization.\u003c\/p\u003e","products":[{"product_id":"linkedin-guide-for-nonprofit-professionals","title":"LinkedIn Guide for Nonprofit Professionals","description":"Five plug-and-play LinkedIn post frameworks (plus algorithm tips) to help nonprofit leaders post with confidence...\n\nSo the people who could fund your work see you pop up on their feed and think, \"Wow, tell me more!\"","brand":"KindWordFundraising","offers":[{"title":"Default Title","offer_id":52035196420390,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/LinkedIn_Guide_-_Ad.png?v=1782937259"},{"product_id":"50-opening-lines-to-capture-your-donors-attention","title":"50 Opening Lines to Capture Your Donor's Attention","description":"\u003cp data-key=\"17\"\u003e\u003cspan data-key=\"18\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"18:0\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eYour donor decides in seconds whether to keep reading. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"19\"\u003e\u003cspan data-key=\"20\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"20:0\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eThese 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches to help you grab attention from the start. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eInside this downloadable swipe file:\u003c\/h2\u003e\n\u003cul class=\"unordered_list\"\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003e5 strategic types of opening lines \u003c\/strong\u003e— tried and tested across hundreds of fundraising appeals, emails, and social posts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003e10 examples of opening lines for each type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eThat's 50 opening lines total \u003c\/strong\u003e- ready to copy and customize\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eWhere to use these sentences \u003c\/strong\u003e— appeal emails and letters, social posts, thank you notes, video scripts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"list_item\"\u003e\u003cspan\u003e\u003cstrong\u003eWhy each type works \u003c\/strong\u003e— so you understand the strategy, not just the words\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWho is this for?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eExecutive Directors:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFundraisers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunications Leads:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou see how much content gets ignored. You want your message to be the one people read and act on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsultants and Copywriters:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou're writing for multiple clients. You need fresh ideas on demand.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour next fundraising appeal\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eneeds\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003ean opening line that grabs donor attention, so you can bring in MORE donations now.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"KindWordFundraising","offers":[{"title":"Default Title","offer_id":52036174446886,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/50OpeningLineSwipeFile-AdImage.png?v=1770075026"},{"product_id":"appeal-letter-checklist-annotated-example","title":"Appeal Letter Checklist + Annotated Example","description":"\u003cp\u003e\u003cstrong\u003eRaise more funds with this proven appeal letter framework, which includes a step-by-step checklist and marked-up sample letter.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 20-point appeal letter writing checklist\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— every element your letter needs to move donors to give, from your headline to your P.S. Check off each one as you write.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA fully annotated sample appeal letter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— not just a template, but a real marked-up example showing you exactly why each section works and where each checklist item fits. You'll see the strategy behind every part.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"116\" width=\"116\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/Maddie_photo_1.png?v=1770066902\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003cspan data-key=\"809\"\u003e\u003cspan data-offset-key=\"809:0\" data-slate-leaf=\"true\"\u003e\u003cspan data-slate-content=\"true\" spellcheck=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"806\"\u003e\u003cspan data-key=\"807\"\u003e\u003cspan data-slate-leaf=\"true\" data-offset-key=\"807:0\"\u003e\u003cstrong data-slate-mark=\"true\"\u003e\u003cspan spellcheck=\"true\" data-slate-content=\"true\"\u003eI'm Madeleine Nance, your (human) fundraising writer \u0026amp; messaging strategist.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eIt took me YEARS and hundreds of fundraising campaigns to hone in on the formula that works best for appeal letters. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eBut you don't need to spend years learning...\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cspan data-slate-fragment=\"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\"\u003eThis two-part resource gives you specific techniques to write donor appeal letters that connect emotionally and drive donations!\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-slate-node=\"element\" class=\"ck-paragraph\" data-slate-fragment=\"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\"\u003e \u003c\/p\u003e\n\u003cp data-key=\"808\"\u003e \u003c\/p\u003e","brand":"KindWordFundraising","offers":[{"title":"Default Title","offer_id":52090728775974,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2946\/4870\/files\/AppealLetterChecklist_ExampleIMAGE_1.png?v=1771016698"}],"url":"https:\/\/kindwordfundraising.myshopify.com\/collections\/guides-and-checklists.oembed","provider":"KindWordFundraising","version":"1.0","type":"link"}