Appeal Letter Checklist + Annotated Example

Raise more with this proven appeal letter framework, which includes a step-by-step checklist and marked-up sample letter.

This two-part resource gives you everything you need to write donor appeal letters that connect emotionally and drive donations.

What's inside:

• A 20-point appeal letter writing checklist — every element your letter needs to move donors to give, from your headline to your P.S. Check off each one as you write.
• A fully annotated sample appeal letter — not just a template, but a real marked-up example showing you exactly why each section works and where each checklist item fits. You'll see the strategy behind every part.