Appeal Letter Checklist + Annotated Example

Raise more funds with this proven appeal letter framework, which includes a step-by-step checklist and marked-up sample letter.

What's inside:

• A 20-point appeal letter writing checklist — every element your letter needs to move donors to give, from your headline to your P.S. Check off each one as you write.
• A fully annotated sample appeal letter — not just a template, but a real marked-up example showing you exactly why each section works and where each checklist item fits. You'll see the strategy behind every part.

I'm Madeleine Nance, your (human) fundraising writer & messaging strategist.

It took me YEARS and hundreds of fundraising campaigns to hone in on the formula that works best for appeal letters. But you don't need to spend years learning...

This two-part resource gives you specific techniques to write donor appeal letters that connect emotionally and drive donations!